Rihanna has said that she is ‘redefining sexy.’
The 34-year-old Diamonds singer wants to ‘push boundaries’ to make her Savage/Fenty line one of the very best.
The entrepreneur recently hosted a fashion show outdoors in California’s Simi Valley which she told OK! magazine this week was her way of challenging herself.
‘We are always challenging ourselves, challenging tradition and finding new ways of redefining sexy,’ she told the outlet.
‘It’s fun because the Savage show is not really just a fashion show, it’s an experience,’ said the star who modeled lingerie at the event as well as hosting models Irina Shayk and Cara Delevingne.
‘There are so many aspects of entertainment all collided into this one experience,’ said the girlfriend of A$AP Rocky.
‘I was very excited about the location and the scale of the show. It was huge and outside.
‘We were able to push the boundaries in regards to what we have been able to do before in other shows. It was a very beautiful show, very dynamic. I was excited for everyone to see it.’
The signer-turned-designer also relished the challenge of hosting the show outdoors.
Rihanna – who has focused on her Fenty brand over recent years – told OK! magazine: ‘I wanted to do something dynamic, ridiculous, obnoxious and almost impossible, because I love a challenge.
‘I just like to work harder for some weird reason.
‘But we did it, we pulled it off. We have an amazing team and an amazing production.
‘The set looked like aliens just took over an entire section of a mountain.
‘It’s beautiful. And the scale is so big because we were outside on mountains.’
Meanwhile, Rihanna gave birth to a baby boy in May, and she recently hinted at designing a kids’ range.
Asked about the possibility, she replied: ‘You know, I always thought doing kids’ stuff would be cliche and the obvious thing to do when you have a baby. Then I went shopping and I realized, “OK, maybe I need to start making the stuff that I want my kids to wear.”
‘It’s hard but I have got my own ideas.’
